Edgemont Partners Advises MNG Health on Its Sale to WebMD Health Corp.
Transaction is Edgemont’s twelfth pharmaceutical services transaction in the last twelve months
NEW YORK, NY – August 9, 2022 – Edgemont Partners (“Edgemont”), a premier healthcare investment bank and a leading M&A and capital raising advisor exclusively serving healthcare companies, announced that it acted as exclusive financial advisor to MNG Health on its sale to WebMD Health Corp (“WebMD”), an Internet Brands company. The transaction illustrates Edgemont’s dedicated coverage across the pharmaceutical services landscape, including the medical communications sector. Edgemont’s deal team was led by Managing Director Patrick Bradley.
MNG Health, an institutionally-owned asset at the time of the transaction, is a leading provider of technology-enabled marketing solutions for life sciences brands. The acquisition combines the core competencies of MNG Health with that of Medscape, WebMD’s clinical information, education, and point-of-care tools platform for healthcare professionals (HCPs), and expands Medscape’s capabilities in virtual events, pharmaceutical sales representative-enablement solutions, and omnichannel digital marketing.
James Briggs, MNG’s Chief Executive Officer, commented, “Edgemont’s deep healthcare domain expertise provided invaluable guidance and led to a great outcome for MNG. Their dedication and commitment throughout the transaction process were instrumental in generating a highly successful result for the business and our institutional shareholders.”
“We are excited to be joining Medscape,” said James Briggs. “We share Medscape’s commitment to driving strategic, meaningful engagement with physicians and other HCPs. Medscape’s resources and digital intelligence will enable us to further evolve our products and expand our reach and engagement with broadcast and other virtual events.”
MNG Health will continue to operate as an independent subsidiary of Medscape as the companies evaluate areas of synergy and build on and integrate products, platforms, and services.
About MNG Health
MNG Health leverages its connected ecosystem and proprietary data insights to rapidly deliver technology-enabled marketing solutions for life sciences brands and enterprises. MNG’s proprietary technology enables dynamic deployment of omnichannel offerings resulting in personalized HCP and patient experiences. From national virtual broadcasts to virtual advisory boards to sales rep-triggered communications and non-personal promotion, MNG Health delivers connected journeys for HCPs and patients. You can learn more at www.mnghealth.com.
About WebMD Health Corp.
WebMD Health Corp., an Internet Brands company, is at the heart of the digital health revolution that is transforming the healthcare experience for consumers, patients, healthcare professionals, employers, health plans and health systems. Through public and private online portals, mobile platforms, and health-focused publications, WebMD delivers leading-edge content and digital services that enable and improve decision-making, support and motivate health actions, streamline and simplify the healthcare journey, and improve patient care.
The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, Krames, PulsePoint, The Wellness Network, SanovaWorks, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org® and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
About Edgemont Partners
Now in its 21st year, Edgemont ranks among the most active and best-performing independent healthcare M&A and financial advisors in the U.S. We focus solely on providing expert strategic advice and transaction execution to healthcare and life sciences companies, bringing a steadfast commitment to our clients, driven always to prioritize their best interests. Edgemont’s principals have executed 185+ transactions with an aggregate value of $80 billion+.
Investment banking services are provided by Edgemont Capital Partners, LP, a registered broker-dealer and member of FINRA and SIPC.